Empathy as a Marketing Tool [TradeshowGuy Newsletter]

Published: Mon, 04/09/18

It's Monday, April 9, 2018 - Welcome!

Hello ...!

Welcome to this week's TradeshowGuy Newsletter. Here's where you'll find tradeshow tips, interviews with industry leaders on our weekly podcast/vlog, links to recent blog posts and more. Thanks for joining me!

Just a few weeks away from the official launch of my new book, Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Marketing. Plan on getting your copy soon!

TradeshowGuy Monday Morning Coffee:

Nick McCallion of Trade Show Ready

What does it take to get people to attend shows? And once they've attended how do you get them to come back? Here's a fun conversation about attendee acquisition and retention with Nick from Trade Show Ready.

Inside Game of Tradeshow Marketing Success

Is there an inside game for tradeshow marketing? Or is that inside stuff just for baseball?

Empathy as a Marketing Tool

Walk a mile in your prospect's shoes...

From the archives...

How to Measure Tradeshow ROI and ROO. What should you be tracking?

The Number One Tradeshow Booth Staffer Skill. Listen up...!

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