Four Foundations of Lead Generation [TradeshowGuy Newsletter]

Published: Mon, 04/30/18

It's Monday, April 30, 2018 - Welcome!

Hello ...!

Tomorrow is Launch Day of my new book, Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Marketing. Really excited about it. Watch for an email tomorrow announcing where you can get it!

This week's issue of TradeshowGuy Newsletter brings you an interview with a promotional products pro, and blog posts highlighting the foundations of lead generation, and what happens when you don't follow tradeshow marketing best practices.

TradeshowGuy Monday Morning Coffee:

Mike Stanton of Agitprop Productions

Sometimes it takes a pro to track down the right promotional item for your project. Mike Stanton helps us understand the issues that arise when facing a wide array of choices.

Four Foundations of Tradeshow Lead Generation

Where should your focus be when making sure you get the most out of your tradeshow lead generation efforts?

When you Don't Meet Your Tradeshow Best Practices

Tradeshow marketing has a lot of moving parts. What happens when you come up short of your goals?

From the archives...

Music Inspired Tradeshow Blog Posts. What happens when you combine random song titles or lyrics with tradeshow-related topics into the internet search engine?

One of our favorite webinars in the past couple of years featured Andy Saks of Spark Presentations, discussing what to say and how to greet booth visitors. Lots of good tips here!

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