Golden Age of Tradeshow Marketing [TradeshowGuy Newsletter]

Published: Tue, 07/03/18

It's July 2, 2018 - Welcome!

(resending to fix a boo-boo!)

Hello ...!

It's holiday week here in the USA as we celebrate Independence Day. Going to a ball game? Maybe drink a cold draft and chaw on a big bratwurst? Hey, you might even catch a foul ball! Sounds like a good time to me!

Some fun articles on the blog this week, including a look at simple exhibits and the notion that we may be living through the Golden Age of Tradeshow Marketing. What say you? Check 'em out.

Soundtrack for this week's newsletter is courtesy of Moby. His 2002 album "18" holds up well and I love it. I didn't run across Moby until he was well-established and it took me some catching up to get a full grasp of the scope of his work.

TradeshowGuy Monday Morning Coffee

The cannabis industry is changing. First, it went legal in Colorado. Washington and Oregon followed. Then California. Now Canada is going full legal on recreational cannabis. And with the change, it meant that the event industry converged with cannabis. One person who is heavily involved is Mary Lou Burton, whose company puts on the Cannabis Collaborative Conference every year in Portland. I sat down for a chat with Mary Lou for this week's vlog/podcast.

Are We in the Golden Age of Tradeshow Marketing?

With all of the new things that can make your exhibit (and your marketing approach) really stand out, I pondered the notion of whether or not we're in the Golden Age of Tradeshow Marketing...

How I Arrive din the Tradeshow Industry and Thrived

Simple Exhibits for the Win!

Yes, it's true. Simplicity has a lot going for it!

From the TradeshowGuy Blog Archives

7 Ways to Create Social Media Buzz Leading Up to the Tradeshow. Count 'em.

Savvy and Systematic Tradeshow Marketing. From that time I went to Houston to speak. Here's the slide deck.

And in case you missed these from last week:

Podcast Interview with Kathleen Gage, talking about internet marketing, public speaking and corporate training.

Another Place to Find a Mess of Great Tradeshow Tips. We peek inside the Exhibit Design Search.

Legal Cannabis Industry Evolves with Tradeshows. Wherein we look at what kinds of issues face the industry as it moves into the light. A direct tie-in with this week's podcast interview with Mary Lou Burton.