Hello ...!

What does it take to revitalize the human spirit in regard to tradeshows, conferences and events? That's a question that Andrew Bennett and I get into on this week's vlog/podcast. Don't miss it!

Also this week on the blog: a look at what happens to your crates and other materials at the end of the tradeshow, and a guest post on how to use event marketing to sell and showcase your products. All in all, a good week. Please enjoy!

Soundtrack for this issue: Fleetwood Mac's "Mystery to Me" album released last in 1973. This was a fascinating album to me, and it included the really cool track "Hypnotized" which, frankly, was a bit hypnotic to me at the time. Still is. Fleetwood Mac put out a handful of strong and listenable albums prior to their breakthrough in 1975 with Lindsey Buckingham and Stevie Nicks, and after their years as a blues band.

How to Get People Talking About Your Tradeshow Exhibit. Goal-setting, planning and more.

Booth Staff Body Language Primer. Without speaking a word, you are still saying plenty to attendees at the tradeshow.