Hi ,

 

Funnels, flooring and funky music. That's what you'll find in this episode of the TradeshowGuy Newsletter. Oh, and 3D virtual tours for tradeshow exhibits.

 

New posts on the blog this week look at the tradeshow marketing funnel from the perspective of a tradeshow. Also a peek at what's underfoot with custom flooring - something that can really make your exhibit stand out. Finally, an interview with Phil Gorski where we chat about 3D virtual tours.

 

Soundtrack for this week's issue: David Byrne's Rei Momo. Released in October of1989, this album is chockfull of salsa, mambo, cumbia, bomba, charanga, Afro-Cuban, Afro-Hispanic and Brazilian music that moves and sticks with you. I followed (and loved) David Byrne's original band the Talking Heads from their debut in the late 70s until their dispersal in 1991, and while this album is not that close to what the Talking Heads did, it's not that far, either. 

 

 

Tradeshow Marketing is a Competition. We all know it. So train and prepare for it.

 

Cold Calling Blues. Is a tradeshow a cold call? Or a warm call? Or something entirely different? In any event, nothing happens until a sale is made!