Hi ,

 

Welcome to July! It's the beginning of Q3, or the second half of the year. From here on out, we're closer to 2020 than we are to 2018.

 

This week's issue offers an inside look at some of the conversations and takeaways in working with clients and prospects on new exhibit projects. There's also a brief examination of the "what is it for?" approach to tradeshow marketing. And in this week's podcast/vlog, a closer look at friendships, along with a tradeshow tip of the week and this week's ONE GOOD THING. Dive in!

 

Soundtrack for this week's episode: Emerson, Lake and Palmer's Tarkus, released in June 1971. You better believe I was a big fan of ELP back in the day as a high school drummer. The Carl Palmer approach to drumming was full-on. I did get a chance to see the band sometime in my late teens or early 20s (I don't know for sure as it was a long time ago!), and this progressive rock band was a big part of my early music education.

 

Simple Exhibits for the WIN! Sometimes, simple is best.

 

Tradeshows by the Numbers. Even though this post goes back a couple of years, numbers don't change that much year-over-year, and it's always good to know data.