Hi ,

 

Last week slipped by without an issue of this weekly newsletter. Simply put, Monday and Tuesday last week were packed and I decided to make this week's issue a double-issue. You know, like the New Yorker does every now and then. No, that's not a comparison!

 

So let's start with a handful of articles published the last couple of weeks on TradeshowGuy Blog, including how to capture a tradeshow attendee's attention, tracking tradeshow results, looking at table-top exhibits, a fun interview with 3D exhibit designer Jack Hale, my guest appearance on the Tradeshow Makeover podcast, and of course this week's TradeshowGuy Monday Morning Coffee vlog/podcast where I visit the concept of perfection. 

 

Soundtrack for this week's issue: Stevie Wonder's 1995 album, Conversation Peace. Critics called it "reminiscent" of Wonder's classic albums from the 70s, although there were some who said there was nothing "new" on it. But it still sounded great (and still does) and if you like Stevie Wonder but haven't heard this one, it's worth a listen.

 

A week from today I'll be heading back to the Monterey Bay area for historic auto week. Here's a recap of last year's event. Yes, I've got every year (except for one) for the last 30 years.

 

Getting to the Truth. The truth is important, especially in marketing. Make sure you get to the truth of the matter.