Hi ,

 

In spite of the holiday weekend here in the US, here at TradeshowGuy Exhibits we managed to get a few things done! I'm used to working holidays anyway, having spent almost three decades in radio, where the doors never close and the broadcast never stops. Nothin' new!

 

This week: a brief video on mindmapping your tradeshow appearance, keeping your older exhibit in tiptop shape, and an interview with Holly Paige of Wave One Films on how to approach putting together a good video for your tradeshow appearance.

 

Soundtrack for this week's newsletter: The Monkees' "Then and Now...the Best of the Monkees." From 1986, this collection included their big hits along with a few new tracks, making for a fun listen. The collection was put together upon the revival of "Monkeemania," when the Monkees got back on the radar for a short time in the mid-80s.

 

Why It's Easier to Succeed in Pre-Show Marketing Than You Might Think. A quick peek at getting attendees interested in your booth ahead of time.

 

Embrace the Tradeshow Marketing Learning Curve. Looking for answers to all of those marketing questions you have. Experiment, learn, repeat.