Hi ,

 

Scratch my back and I'll scratch yours.

 

Isn't that the way the world works? You do a favor, and often you get a favor in return. "Do unto others the way you would have them do unto you." Or something like that.

 

Take it a step further. Do unto others the thing that will bring them joy and happiness without thinking of getting anything in return.

 

Maybe that's the "pay it forward" concept you've heard about.

 

What good deed can you do today? What compliment can you pay a person that you don't even know, like the person who serves you dinner at a restaurant, or brings you coffee at the coffee shop?

 

This week, a guest article that delves into tradeshow planning and traveling, an article that details six ways to save $$ on a new custom exhibit, and a fun interview with Jay Gilbert of Label Logic about the music industry and the massive changes its seen over the past few decades.

 

Soundtrack for this week's issue: Santana "Live at Fillmore 1968" recorded in December of 1968, released in 1997. Santana was virtually unknown at this point, although they would make a big splash at Woodstock in August 1969. Fun fact: Carlos Santana was high as a kit on mescaline during his Woodstock performance, thanks to Jerry Garcia of the Grateful Dead. Yup.

 

How to Be a Great Client. Because buying and selling are two sides of the same coin.

 

Anatomy of Great Tradeshow Lead Generation. Because lead generation is the bedrock of tradeshow success.