Hi ,
Sitting here in the quiet office this Veterans Day feeling a little melancholy. My family was not a military family, with a few exceptions. I have an uncle, a cousin and a niece who joined up, but other than that our family seemed to stay away. Frankly, I grew up in a time where there was still a draft and a lottery. I missed the Vietnam draft by just a couple of years, but they still drew a number for my birthday (it was very high). I was skeptical of the political reasons
for fighting the Vietnam War, but that didn't keep me from supporting the friends and older fellow students I knew who joined up or were drafted. My father was too young at the outset of WWII (and 4F) and not able to join and fight, so as he put it, "I stayed home to farm. That was my war effort." No matter what your feelings, my heartfelt thanks and respect goes out to veterans.
In this week's newsletter, a look at how fiction can help develop your tradeshow marketing; a look at where your target market shops can help you figure out what type of tradeshow exhibit design may work best to attract those people; and finally, an interview with Dominic Rubino, a business coach, on this week's TradeshowGuy Monday Morning Coffee vlog/podcast.
Soundtrack for this week's issue comes courtesy of the efforts of longtime tradeshow professional presenter
Ken Newman. He has been involved for years in the San Francisco Bay area in an effort
called
Blanket the Homeless. Last week Ken announced that they had completed and released an album designed to raise more funds for the effort to help the homeless in that area. I picked it up -
a digital copy is just $9.99, and well worth it - and it's a terrific collection of SF area musicians, including Ken.
