Hi ,
I'm the first to admit that one of my favorite time-wasting activities is spending ten minutes browsing
Twitter. It's the ultimate capsule of humanity: from the best to the worst, from the craziest to the most sane, all within a few tweets. I used to think the
same of Facebook, but these days I'm on FB less and less. It's also easy to get caught in the bubble of your own making on Facebook that it is on Twitter (in my opinion). But with Twitter, the stuff that shows up that is shared or re-tweeted by a variety of people shows the breadth and depth of the human experience. A lot of it is head-shaking, a lot of head-nodding. It's (almost) never boring.
Speaking of social media, I got into a mini-discussion of TikTok this week. I did a little research because I was curious to see if it was something worth getting involved in. According to a
very helpful article
I found on
Social Media Examiner, TikTok is useful if...
- Most of your target customers are younger than 35. While the app is starting to age up, the majority of users are Gen Zers and younger Millennials.
- Your products are visually appealing and demonstrative.
- You’re a musician or artist.
- Your brand is trendy with a casual, fun, and “cool kid” vibe.
- You have the resources (staff, budget, etc.) to be able to add another channel to your mix.
Given all of that, it appears that it would be a bit of a stretch to try and make TikTok work for a small tradeshow exhibit house. What do you think?
This week: a collection of soft rock songs of the 70s that might (or frankly, might not) inspire your tradeshow success. But hey, it's worth a shot, right? Also: what having a mean clean booth means. Also, a podcast discussion of the challenges of running a small exhibit business.
Soundtrack for this issue:
Justin Adams and Juldeh Camera's "Tell No Lies," release in May 2011. World music of a different sort:
"the deep roots of African music nourish the raw electric groove of rock and roll,
where Gnawa spirit rhythms come up against Chicago distortion, where snaky New Orleans rhythm has a West London howl, and a Sahel Wail." Not sure how this caught my attention, but I've been enjoying it this morning while attending to the business of creating this newsletter.
