Hi ,

 

Events have overtaken things today. Yesterday we heard about the crash that killed Kobe Bryant, his daughter Gianna, and seven other people in California. In this week's podcast/vlog, recorded Saturday morning, I mentioned both the Oregon Ducks and Oregon State Beavers women's basketball teams as this week's ONE GOOD THING. What I didn't know at the time was the connection that the Ducks star player, Sabrina Ionescu, had with Kobe, who had become a friend and mentor to her. Interesting reading, although admittedly heartbreaking.

 

This week saw new blog posts on the pros and cons of rental tradeshow furniture, how to shake it up at a tradeshow and a vlog/podcast on taking a stand.

 

Soundtrack for this week's issue is a collection of George Harrison music called The Dark Horse Years which encompasses most of the music Harrison released on his own label from 1976 - 1992.

 

Tradeshow Collaborator or Competitor? There is more than one way to look at those other exhibitors vying for the same visitors.

 

Figuring Out Your Tradeshow Marketing Goals. Are they S.M.A.R.T?