Hi ,

 

Thanks for opening this email! I appreciate you taking a moment to review and bounce through, even if you don't click through and read the articles or listen to or view the podcast. If you find some worthwhile information here, I'd invite you to forward it to a colleague.

 

On this week's TradeshowGuy Monday Morning Coffee, a visit with Dale Obrochta, a corporate and tradeshow entertainer, on what he and others in his shoes are doing in these days of no shows. Also, an article on five tried-and-true ways to increase lead generation at tradeshows.

 

Soundtrack for this issue: Cream's Disraeli Gears. Released in late 1967, this was the soundtrack for many hours of my early teenage years - and beyond. Haven't actually put the vinyl on the turntable for years, but decided to do so this morning. "Sunshine of Your Love" was a big hit, and many tracks have enriched classic rock radio for decades. Great album (Spotify link).

 

Low Budget Tradeshow Exhibit Design: show off a great exhibit at a lower cost.

 

Tradeshow Marketing: To What End? Now that shows are (temporarily) closed, it's time to examine the question. Why do we exhibit at tradeshows in the first place?