Hi ,
In fits and starts, the exhibit and tradeshow world is coming to life. Slowly. Fits and starts. Backtracking. Two steps forward. Three steps back. In other words, it's not easy to plan when it comes to tradeshow marketing.
So we're left to attending to other ways of marketing. Some companies are ramping up social media marketing and engagement. That's important, although my view on social media has changed quite a bit in the past decade. That's also another topic, although I will say that the corrosive and caustic conversations and back and forth and name-calling and public shaming and doxxing and everything else that now goes hand-in-hand with social media is something that not too many people saw
coming.
This week, we highlight two new surveys that were published online at ExhibitorOnline that looks at how people view the return to the tradeshow world. Secondly, a closer look at new galleries at our Exhibit Design Search.
Soundtrack for this week's newsletter:
Queen's "The Game" album (Spotify link). Released forty years ago this week, it put a few songs up the charts and was their only album to reach Number One on Billboard's Album
Charts. The hits include "
Crazy Little Thing Called Love," "
Another One Bites the Dust," both of which reached Number One. "
Play the Game" was also released as a single and hit #42 on Billboard's singles chart. I was more of a fan of the first three or four Queen albums from the early to mid-70s, and by the time this, their eighth, came out, I was looking the other way. But in looking back, it's hard to deny it's a great album, and pretty fun to
listen to.
