| It's August 31, 2020 - Welcome!
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Hi ,
I read recently that with the tradeshow, event, sports, music industries essentially shut down, over 12 million workers are sidelined. Twelve million. That's a lot of action that's not taking place. Here's hoping we get back to quote-unquote normal as soon as possible.
The prospect of a long-delayed return to live events means many are going virtual, with the Consumer Electronics Show being the highest profile. It also means that as exhibitors, exhibit producers and tradeshow organizers try to navigate the world
of virtual events, lot of questions will come up. I wrote a bunch of them down (in incomplete list, no doubt) and put them in a blog post. Also this week, a short video on how to be a great client; and a good interview with Fusion CEO Jane Gentry.
Soundtrack for this week's issue: Everything But the Girl: Walking Wounded. The duo was formed way back in 1982, but released eleven albums over the next seventeen years before finally calling
it quits. Walking Wounded was released in 1991. I'm not a big fan, but what I've heard I like. To describe them, you'd probably use words like electronic pop, ethereal vocals, kind of spacey production. It's a mood thing, I guess. Enjoyable, though. Click the link above to listen to the album on Spotify.
The email greeting, no one’s favorite thing to write even in the Before Times, has been exposed by the pandemic for its stodgy emptiness; a hollow, yet necessary, formality. But now we’re forced to consider what we’re actually saying when we’re really not saying much. Poking fun at those old greetings — “Hope you’ve been well!” “Just wanted to check in!” “Good to be in touch!” — has become its own form of coping as we reach for any bit of levity in such grim times, experts said.
“What this experience has shown me is that we have leaned on the generic, surface-level greetings for too long,” said Elaine Swann, a lifestyle and etiquette expert. “That has probably, in some instances, harmed our relationships and our dealings with people. So I think one of the things we can learn from this moment is to have transparency and to share your personal truth, or to dig a little deeper and acknowledge that things are not going well.”
You are flying your small airplane on a beautiful day.
There is a tiny speck on your windshield.
Like the North Star, it doesn’t move.
This is why it escapes your notice.
Had that speck begun moving across your windshield, you would have recognized it as another airplane. The fact that it doesn’t move means that you and that speck will soon intersect unless one of you changes direction. That speck will quickly-all-at-once fill your windshield and then…
I’m trying to teach you a new way of thinking about your blind spot.
If you knew it was there, they wouldn’t call it a blind spot.
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The CEO of Fusion, a national staffing company, joins Tim to talk about they're making their way through the pandemic.
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A quick look at what it takes to be a great client.
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When it comes to the execution and implementation of virtual events, I have some questions for organizers, exhibitors and attendees..
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From the 11-Year+ TradeshowGuy Blog Archives
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