The Zen Ten [TradeshowGuy Newsletter]

Published: Mon, 10/05/20

It's October 5, 2020 - Welcome!

Hi ,

Thanks for joining me - and for opening this brief email. I realize how easy it is to skip over the dozens and dozens of emails you get hourly - I know I do the same! I hope you find something in here that helps in your quest to become a better tradeshow marketer, even though there aren't many tradeshows going on right now. Like almost zero. But they'll come back - and you gotta be ready!

This week on the blog, I think we're getting into the 4th Q detritus! A look at some limited-time sales on tradeshow items and safety dividers. Also, a short video on the Zen Ten, and a vlog on civic duty.

Soundtrack to this week's issue: the soundtrack album to an obscure German movie called Christiane F, (IMDB) the story of a 14-year old girl who becomes addicted to heroin. Yeah, not all that uplifting. But the soundtrack is a collection of great David Bowie songs, many from Bowie's 1976 album, Station to Station, including at least one previously unreleased version of one of his songs. Good stuff. I haven't seen the movie, but with a Bowie soundtrack it's probably worth a look. Here's the Spotify streaming link.

What I'm Reading...

From Mark Scheafer's Grow

Teaching a college class is good for business

I teach a graduate-level class to mostly senior marketing leaders. These folks are brilliant, experienced, and full of real-life questions that keep me on my toes!

For a content creator like me, there is a symbiotic relationship between writing, teaching, and consulting. At the very highest level, teaching forces me to clarify my thinking and create relevant, up-to-the-minute content. That class content works its way into this blog, my podcast, speeches, and books. This fresh thought leadership makes me a desirable marketing strategy consultant for many businesses.

See how it all works together?

There are some very practical reasons why teaching is good for business:

1) RELEVANCE
2) BUSINESS RELATIONSHIPS
3) REPUTATION
4) STABLE INCOME
5) CONTENT ENGINE

>>>>

James Clear:

"Go smaller.
Can't learn an exercise? Reduce the range of motion.
Struggling to grasp a new concept? Break it down.
Failing to stick with a habit? Make it easy.
Master stage one, then advance."