People generally are not going to buy something because of a logo, SEO, or the colors on your website. They want to know YOU.
This brings me to my second thought on Tiana’s post. The quote from her guest suggests that being famous on Instagram implies that you are fake … and worthless as play money.
I don’t like people who sell or spam on Instagram (Ann Handley recently wrote: “Instagram is not LinkedIn!”) but I love getting to know people through the authentic lens of their personal photos.
In fact, this is how I became friends with Tiana. We had been connected through social media for many years but I really came to trust and admire her through her honest posts and beautiful photography on Instagram. We’ve become friends, collaborated several times over the years, and now here I am promoting her awesome podcast on my blog.
I don’t talk to her very often, and in these COVID times we can’t meet face-to-face, but I can still connect to her in a human way every day through photos.
What I’m offering today isn’t rocket science but I think it’s a subtle point. Even if you’re only posting pictures of your favorite meals, your dog, and an occasional sunset, Instagram isn’t fluff.
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Roy H. Williams
Here is my question: When you scrape the Hollywood glitter off these people and see them real, was their resourcefulness an expression of exuberant confidence, or was it a product of their abject desperation?
Many of you sympathized with the millions of us Texans who shivered in our homes for several days at below-freezing temperatures with no heat, no light, no water and no toilets.
I drilled numerous yellow holes in the snow.
No electricity means no hot meals, and in southern states like Texas, icy streets mean no deliveries, no fire trucks, no ambulances, and no police. Even the grocery stores were closed.
The hospital nearest our home was evacuated.
When Pennie and I had been without water for 3 days, the ex-governor who presided over the deregulation of energy in Texas (and dismantled the regulations that would have insured the consistent delivery of water and electricity in our state,) called a press conference to proudly announce that Texans would gladly, “be without electricity for longer than three days to keep the federal government out of their business.”
Now there is a man who has watched one-too-many John Wayne movies.
And then there is the senator from Texas who decided that, “to be a good Dad,” he was going to hop on a jet and find some comfort at The Four Seasons in sunny Cancun, Mexico. But I can make room for that. I don’t really blame him for it. If I wasn’t concerned about Covid, I might have done it myself.
The “John Wayne” part of that story is that he flew to Cancun with a mask on his face displaying the image of an old Texas flag from our pre-statehood years. That flag shows the star of Texas with a big cannon and the words, “Come and Take It.”
