Hi ,

Have you heard the term 'TradeshowGuy Booth Performance Test'? 

Probably not, because we just came up with it last week!

But it's about what you would assume it is: a test of the performance of a tradeshow booth.

Short version: it's a quick on-site, during-the-show informal assessment of a company's tradeshow booth experience. It assesses the booth's look and feel, the messaging, the interaction of the booth staff, how it compares to competitors and much more.

Basically, we stand there with a clipboard and a checklist, go down the checklist and make notes on several categories. Then we offer to share that information with the exhibitor after the show.

Sounds simple, right?

It is. And it's effective at rooting out small issues that may be impacting a company's bottom line. By making just a few small adjustments, exhibitors can significantly improve their bottom line.

If you're going to Expo West this year to exhibit (or know anyone who is), please watch this video, and secure your free TradeshowGuy Booth Performance Test.

You'll be glad you did.

Enjoy,

Tim Patterson @tradeshowguy