Hi ,
Here is where we take on the most fun part of tradeshow marketing: figuring out where the money goes. And in tradeshow marketing, there are a lot of places that money can be spent.
Booth design, travel costs, shipping, booth set-up...not to mention the occasional client dinner, right? So what will all of that add up to? Are you missing anything?
Take a few moments to review this
latest blog post, which also includes a link to a sample tradeshow marketing budgeting template - a downloadable Excel spreadsheet which will help you start out your booth budgeting process.
Here's the blog post...
Enjoy,
Tim