Hi ,

So many tradeshow exhibitors still struggle to find that sweet spot that brings success at each show. They want the right booth, the clever promotion, the great products...and even though that may all be in place, they still wonder why it doesn't turn out as they think it should.

Often it comes down to the booth staff. Does the photo below look like your staff?

"The staff? Really," they say? "I take my employees and they do a great job. Don't they? What am I missing?"

Let's find out if you're missing anything regarding your tradeshow booth staff. 

We explore the issue of a properly prepared booth staff in the latest installment of our Tradeshow Marketing Analysis series.

Click through and take a look. Let me know what you think.

Enjoy,

Tim Patterson

@tradeshowguy