Hi ,
Your booth can be great. Your staff is engaged, friendly, knowledgeable and helpful. Yet if your post-show follow-up is lacking, your results will suffer. Greatly.
So what does it take to make sure all of those hard-earned leads don't get lost in the soup?
Check out part 8 of our ongoing Tradeshow Marketing Analysis series: Post Show Follow Up.
Let me know what you think - and how well you are doing with your post-show follow up!