Hi ,
What about your booth? Does it look like it should? Does it function like it should? Or do you live in the booth show after show wishing you could wave a magic wand and change it to something new?
When it comes to analyzing your tradeshow marketing, one of the most important aspects - and most expensive - is the actual, physical booth.
So in part Five of our ongoing Tradeshow Marketing Analysis series, let's explore your booth...