Hi

It's one of the toughest questions a tradeshow manager faces: when do you decide to invest some big bucks in a new custom booth?

The answer depends on a lot of factors and each company's individual circumstances. BUT...there are some commonalities that almost all exhibit buyers grapple with in their quest to upgrade their tradeshow booth.

I examine several ways to justify the cost of a new booth in a new article just published on the Tradeshowguy Blog. Hope you find something useful in there.

We also just published a guest article from Madison Resare on how to create a memorable tradeshow experience. You'll dig that, too, I'm sure!​

And finally, did you know you can Rent my BRAIN?

Check it out!

Enjoy,

Tim Patterson

@Tradeshowguy