Hi ...

Say what you will about tradeshows, but it's really all about one thing: Getting a bunch of traffic and knowing what to do with it. You may think getting the traffic is the most challenging thing - and it may be - but if you don't have a concrete plan for what to do with the traffic once all of those people arrive, you won't have a good experience.

Our guest blogger, Todd Millet, known as Tradeshow Joe, chimes in on this topic here.

A tradeshow isn't normal, at least in the sense of what we deal with on a daily basis. Unless you're attending 52 shows a year at a pace of once a week, you might not be doing much to mentally prepare. Check out the blog post here.

That's all for now...have a great week! And watch for my new book in the next month or two!

Cheers,

Tim Patterson

Tim Patterson
@tradeshowguy on Twitter
Communication One Exhibits
Salem, Oregon 97301

503-507-4110