Strategic Partners are Critical to Your Tradeshow Success

Published: Tue, 11/17/15

Thanks to a great Strategic Partner, Classic Exhibits...

Hi ...

Along with about 30 other folks in the exhibit world, I spent last Monday and Tuesday at Classic Exhibits in Portland for their wholly enlightening Shared Knowledge University. It's a two-day exploration of all things Classic, with educational sessions and hands-on experience with booths, Exhibit Design Search and much more. And the food!

Even though I've worked with Classic Exhibits for at least a decade, I came away with increased Knowledge and more confirmation that working with their teams is the best!

Thanks to the Mel, Kevin, Jen, Katina, Edie, Charlie, Jim, Reid and all of the other great people there! And feel free to check out their blog post on the affair.

Developing Your Annual Tradeshow Marketing Plan

Here's a recent blog post on coordinating your marketing plan with the various tradeshow appearances you have planned for the coming year.

Tradeshow Logistics Play a Critical Part of Your Success

This is a guest post by Valerie McSween of Mactrans Logistics, Inc on what it takes to get all of your shipping and other logistics under control, and what it means for your overall tradeshow success.

Starting a Conversation with Booth Visitors

A blog post on how to get that all-important conversation going in your booth.

"Tradeshow Success" Book Released

Here's my blog post on the release of the new book Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.

Full Services is No Joke...

To reiterate and reinforce the notion that working with Strategic Partners is critical to your tradeshow success, we put together a description of what we are able to offer exhibits. You might be surprised at our capabilities!

14 Proven Steps: The Videos

To help promote the new Tradeshow Success book on social media, I put together 14 short videos, one on each step that is detailed in the book. Each video is about 90 seconds to three minutes long and contains links to the free digital download of the book. Take a look at them and tell me what you think! They're on the YouTube Tradeshow Marketing channel.

And if you haven't gotten the book yet, pick it up on Amazon.com or download the free digital version here.

Finally, the Re-Branding and New Looks!

I know it's a lot to pack in one issue of the Tradeshow Marketing Newsletter, but I want to mention just one more thing!

We've completed (or almost completed) a re-branding of the TradeshowGuy Blog, and added a new website for all exhibit-related information at TradeshowGuyExhibits.com.

One of the keys was to create an immediately-identifiable image that relates to TradeshowGuy. The artist who did all the illustrations in my new book, Jesse Stark of 5 Avenues Design, did the logo. And in my humble opinion, he nailed it!

Let me know what you think!

Until next time...

Best regards,

Tim Patterson
@tradeshowguy on Twitter
TradeshowGuy Exhibits
Salem, Oregon