it could be that you're not ready for tradeshows. Who's to know, until you do a little prep work?

We put together a fun list of reasons NOT to exhibit at tradeshows, ranging from using gimmicks to having a booth that doesn't accurately represent your brand. 

Now that we've showed you why NOT to use tradeshows as a marketing platform, here are a pair of posts from our archives that show you the good side of setting up a booth.

This one goes back aways, to the first year of the TradeshowGuy blog, but there are still a lot of good ideas in 23 Pre-show Marketing Promotions, Tactics and Ideas.

Be sure to sign up for our May Tradeshow Marketing Webinar, featuring Andy Saks of Spark Presentations: Making Yourself Memorable: How to Attract and Qualify Tradeshow Attendees. It'll be full of useful, actionable tips you can use the very next time you exhibit at a tradeshow.

Sign up, as always, at TradeshowGuyWebinars.com.

Enjoy,