Tradeshow Marketing: to what end? [Tradeshow Marketing Newsletter]

Published: Tue, 10/11/16

Image
Hello ...
It's another edition of the TradeshowGuy Newsletter - where we offer you quick tips, blog posts and articles on how to improve your tradeshow marketing. Want to pass this along? Forward it to them, or tell them they can sign up here.
 
New on the TradeshowGuy Blog this week:

Tradeshow Marketing: To What End? is a short little meditation I put together on the question of why. WHY do we engage in tradeshow marketing?

Also: a quick little Tradeshow Q&A for fun. Maybe your question is here. Or maybe you want to submit your question!
 
ANNOUNCEMENT!

If you're on the lookout for a new exhibit, or just like to look at photos of exhibits, to see what other exhibitors have done, this is for you.

Our Exhibit Design Search online tool for finding your next exhibit just added a ton of photos for easy viewing. A lot of the photos were already there in EDS, but hard to find. Now they're easy to view and browse and are segmented into four separate galleries:

Custom Tradeshow Exhibits Gallery: islands, inlines, product displays, and counters. The designs illustrate the latest trends in lightboxes, wood fabrication, slatwall, counters, and hybrid exhibits. Most using direct print, tension fabric, and vinyl graphics to achieve a distinctive appearance.
Retail Displays Gallery: custom retail displays, corporate environments, and graphic lightboxes. These represent unique solutions for branding and merchandising. Whatever you need — counters, workstations, tablet stands, lightboxes, or a full retail store build — we can design and build it.
Rental Photo Gallery: Loads of great ideas for rentals. Whether an inline or an island or a counter or a monitor stand, Rental Displays are an elegant, practical, and cost-effective alternative. Don't need a full exhibit? Check out Accessory Options like lightboxes, iPad stands, counters, monitor stands, and hanging signs. There are even charging stations and portable tables.
P5D - Past 5 Days: What's going through the facility over the past week or so!

and...in case I haven't mentioned it, you are always welcome to check out a great deal at EDS with our LIGHTNING DEAL.
 
From the Archives:

How to Attend a Tradeshow for Maximum Results: This post goes back nearly eight years to the near-beginning of the TradeshowGuy Blog (it's been that long?!) and is a short primer on how to prepare for attending, not exhibiting, at a tradeshow.

Exhibit Care for the Long Haul in which we look at the care and feeding of your exhibit.
Have a great week!
Tim Patterson [Tradeshowguy]
Sincerely,
Tim Patterson [Tradeshowguy]
tim.patterson@tradeshowguyexhibits.com