If you missed last week's edition of the TradeshowGuy Newsletter, you can catch it here. It had a focus on a new rental client, Betterment, and a look at blog posts, including Music-Inspired Tradeshow Blog Posts, and Care of Feeding of Tradeshow Booths, along with a dive into the blog archives.

This week we have a couple of new items:

7 Ways a New Tradeshow Exhibit is Worth the Investment. Face it, a tradeshow booth can take a big bite out of your marketing budget. Here are 7 ways that you can be sure the investment is worth it.

Using a Tradeshow to Create Blog Content. Got a blog? Go to tradeshows as an exhibitor (or even just an attendee)? Use the experience to find great blog content.

I took my boys to see "Sully" yesterday, based on the true events in January, 2009 when Captain Chesley Sullenberger had to land his airplane on the Hudson River after a flock of birds took out both engines. The movie was one of the best I've seen this year, aided in part by a dramatically true story, starring Tom Hanks and directed by Clint Eastwood. Clint, by the way, turned 86 this year! Highly recommended - even the boys, who would rather be playing video games, thought it was great! Okay, back to your regularly scheduled newsletter...

As part of the promotion for my book "Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level," I spent time last fall with the MoneyWise Guys Radio Show, in what turned out to be a fun interview. Take a listen here.

Rent or buy? The old quandary in tradeshow marketing. Here's a brief discussion of what to consider if you're faced with this question.