Thanks for opening up this email! I don't take your readership for granted - I always try and give you some useful information each week that allows you to be better at tradeshow marketing and at business. So let's see what comes up this week!

This week's TradeshowGuy Monday Morning Coffee looked a two of my favorite topics: lead generation and communication. How do we generate good leads consistently over time, and once projects are underway, how do we communicate with clients? Of course there's more to it than that, but it's a good starting point. Check out this week's video replay here.

7 Tradeshow Exhibit Must-Haves: a short list of what's essential for your tradeshow exhibit, starting with great branding execution. See the whole list.

Social Media: You Don't Have to Be Perfect! One of the dangers we, as humans, have, is that we often want to make sure everything is perfect before we shove it out into the world for all to see. However, perfection doesn't exist. 

What is a Green Exhibit? Where we look into the art of designing and fabricating an exhibit that is made from sustainable, eco-friendly and recyclable materials.