In spite of last week being the busiest of the year so far, I managed to squeeze in a single blog post and the regular Monday Morning Coffee vlog - did you catch them?

We were busy because we were finalizing three exhibit projects for clients that will be exhibiting at Natural Products Expo West in March. More on those once the show arrives!

Oh, and did you hear about Outdoor Retailer pulling their show from Utah over environmental concerns? It made the Washington Post, the Denver Post and here in Salem, it made the Statesman-Journal in what I believe is wishful thinking in getting the show to move to Oregon. But hey - anything can happen, right?

The Importance of Knowing Your Tradeshow Marketing Goals. Assessing your goals before you head out to another show is one of the keys to your success.

This week's video blog - the TradeshowGuy Monday Morning Coffee for Feb 20, in which I discuss the 7 reasons I like working. And why making a big list is important for your tradeshow appearance or exhibit project.

5 Easy Ways to Engage Easy Tradeshow Pre-show Marketing Outreach. How to reach out, who to reach out to.

Dear Tradeshow Marketing - an Open Letter to a First-Time Exhibit. Don't you wish someone had written one of these to you?