Greetings!

How is your 2017 going? I hope you're off to a good start. We certainly are here at TradeshowGuy Exhibits, where a number of new booth projects are underway. Many of those projects will make their debut at Natural Products Expo West in March in Anaheim. More on those exhibit projects as we get closer to the show.

I got a chance to speak about lead generation and drawing a crowd with Mike Duseberg of Magic Means Business on this week's TradeshowGuy Monday Morning Coffee. Check it out here, and be sure to take a look at the two books that Mike mentioned in our One Good Thing.

Five Mistakes You're Making at the Tradeshow. Are you making any of these five mistakes?

What's your Tradeshow Marketing Narrative? The story you tell is important to attracting the right people to your booth.

11 Reasons to Exhibit at Tradeshows. Another list.

5 Things to Teach Your Staff Before the Tradeshow. Yes, another list!