Thanks for joining me for the TradeshowGuy Newsletter. Watch for it every Tuesday.

Why It's Easier to Succeed at Pre-Show Tradeshow Marketing Than You Might Think. A quick look at the simple steps to your pre-show effort to get people to stop by your booth.

2017 Tradeshow Exhibiting Trends. With the year more than half in the rearview mirror, let's check on some of the trends that exhibitors are seeing this year.

Process Service. This week's TradeshowGuy Monday Morning Coffee takes a look at what it takes to set up a process to get a project done efficiently and effectively.

Five Stages of Tradeshow Management. A tongue-in-cheek look at the stages of managing a tradeshow exhibition program.

Geek Love: Book Review of Peter Shankman's "Can We Do That? Outrageous PR Stunts That Work - and Why You Need Them." A look back at an inspiring and creative book.