Hey ...

There's nothing like a good book. Whether it's a classic work of fiction where you lose yourself in another world, time or place, or whether you glean business or personal wisdom from those who are much smarter and more experienced than you, a book is like home. It's comforting. And in today's fast-paced, smartphone-addicted world (yes, it's really a thing), finding time to read a book is a damn good thing. Which lead to a non-tradeshow related blog post this week.

And in the TradeshowGuy Monday morning Coffee, a look at the Tesla in Space. Among other things.

8 Ways to Justify the Cost of a New Tradeshow Exhibit. Let us count the ways to finding the money.

How to Develop a Tradeshow Marketing Mindset. Sometimes it's all about the context and attitude.